10° Degrees Chocolate
10° Degrees Chocolate
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About Us


The Story of 10° Degrees Chocolate

In 1984, 10° Degrees founder and CEO Norman Haas began importing European chocolate into the United States. For decades, the chocolate lines from Europe had set the standard in North America for how premium chocolate should taste. 

Cheaper chocolate candy produced in America used excessive sugar or milk to mask bitterness.

Norman knew from his extensive travels in South America visiting with cacao growers that, in the same way a fine wine gets its complexity from good fruit, the best chocolate starts with the best cacao.

The organic Peruvian chocolate we have sourced for 10° Degrees takes advantage of the natural  almost fruity characteristics that local flora imparts on the cacao. The overall effect is a reduction in the chocolate’s bitterness that requires significantly less sugar in the finished product.

Everyone wants less sugar in their indulgences today and 10° Degrees Organic, Fair Trade chocolate delivers without the tricks of artificial sweeteners, inulin or sugar alcohols.

We do it simply with better chocolate. 

How 10° Degrees Chocolate Got Our Name 

Many people ask, why 10° Degrees?  We selected that name to emphasize the source and quality of our product.  Almost all cacao, the source of chocolate, is grown within the latitudinal band 10 degrees north and south of the equator.  The best chocolate is made with cacao beans grown and processed in Northern South America within those latitudes.  This is where we obtain our exceptional chocolate, and this is why we are proud to use the name 10° Degrees.

What Fair Trade Certification Means

When you see a product with the Fair Trade Certified™ seal, you can be sure it was made according to rigorous social, environmental, and economic standards. We work closely on the ground with producers and certify transactions between companies and their suppliers to ensure that the people making Fair Trade Certified goods work in safe conditions, protect the environment, build sustainable livelihoods, and earn additional money to empower and uplift their communities.